The myrevenuemap.com blog
Plain guides to mapping, measuring and forecasting revenue for small businesses and SaaS.
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How to Build a Revenue Map for a Small Business
List every revenue stream, match it to customers and channels, work out unit economics, measure concentration risk, and lay it out in one spreadsheet.
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MRR, ARR, Churn, Expansion: SaaS Revenue Metrics
Plain definitions and formulas for MRR, ARR, new, expansion, contraction and churned MRR, net and gross revenue retention, and logo churn, worked through.
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Driver-Based Revenue Forecasting, Step by Step
Build a revenue forecast from its drivers: pick traffic, conversion, price and churn, wire up the model, run scenarios and sensitivity, then check it monthly.